Fashion head Liu Jiang When encountering commercial fashion fashion fashion fashion group dynamics-陳婕綸海角七號  ,gucci官網                                                    
2013-04-03 15:25 Source: "China Entrepreneur"

article REVIEW: Liu Jiang led the fashion magazine Vanity Fair has created a huge, he tried to enter a larger arena, winning the endorsement of China's mainstream business class

but this is the most common one night, but being in a group solemnly dressed in evening dress of the women, and the head wearing feather dress Designers, like the gay men in the middle, you may soon realize: This is a fashion party. In 2013 China Fashion ceremony of the awards ceremony, Ren laugh, "I was over there to escape from the book club, because obviously some more beautiful here." While claiming to put the best of a suit, but he still looks stylish with the whole person not touch. With the surrounding fancy dress was extremely harmonious fashion compared entrepreneur Ren wear too solemn.
Although it seems somewhat abrupt, but it is actually not the first time, entrepreneurs interested public on the fashion world. 2013's new richest man, Wahaha Group Chairman Zong did not participate at the end of any public appearance entrepreneur circles, but went to the "fashion" Group sponsored "BAZAAR Charity Night" and boarded the Fashion Group's "Ballet Lufthansa Men "cover, previously rejected him for a long time about many financial magazines.
If before the fashion magazines like "Playboy" and gives people a pompous, vague and superficial impressions, now had to face the fact - fashion magazines are working on the social impact of mainstream commercial sectors, to win endorsement of entrepreneurship,gucci官網, thus promoting the entire fashion industry matures.
handedly created the whole "fashion" Group Liu Jiang, unlike his men somans and skinny horse that reputation, he works not in this arena, but it is true heavyweights this arena.


hard to imagine that this was not tall, hairstyles ordinary, somewhat shy smile still somewhat middle-aged man is China's largest fashion media group at the helm. With the film "The Devil Wears Prada fashion" in the editor, let him talk rarely appear Jimmy Choo, Versace's brand or Karl Lagerfeld (famous fashion designer) names have often heard, "copyright", " flat management "and" publisher mechanism "vocabulary. Mentioned at the beginning of that field in the awards ceremony, "fashion" group is the main organizer of this event every year, "fashion" do dozens, while Liu Jiang and instead of sitting in the audience position, never took the floor.
At this time, film stars TongDaWei onstage. "I am very grateful somans sister." TongDaWei one up on fondly group vice president and fashion commensurate somans siblings. Tong Dawei fondly referred to the time he suffered the plane was delayed, in order not to delay participate in "somans sister" founded "Bazaar Charity Night", he decided to take the train arrived overnight.
star is the most important fashion food chain, a ring, it must also be completed by the mass media "god" movement, so natural is the star of the fashion magazine with the grace of another passenger. "Fashion" is China's first fashion publication,Fashion head Liu Jiang When encountering commercial fashion fashion fashion fashion group dynamics, has become a ruler to measure the stars: If you want to know a star is a first-line or second-line, look at his last year of the number of fashion magazines in the can, which includes Fashion Group under the "fashion COSMOPOLITAN", "Bazaar" and "Esquire." Conversely, a standard measure of fashion magazines, too.
every issue, "fashion" have launched a dazzling goddess: they are sometimes in the African savannah jungle sometimes Seine River in Paris, or simply not see the background in studio, wearing Prada skirt, leaving GUCCI bag, wearing Cartier jewelry, eyes blurred, lips parted, pose very tempting. Certainly will not forget in a conspicuous place printed on these brands LOGO, which is the fashion magazine gold master: major luxury and fashion brands.
"Fashion Group's revenue structure, advertising revenue accounted for more than 80%." Liu Jiang satisfied with the current "fashion" proportion of the Group's revenue, "too much reliance on advertising." But this is the media, especially the survival status of fashion media. "I hope that the future can do advertising revenue accounted for about 50%.", "Fashion" magazine published by the Group in 2013 more than 60,000, of which more than 14,000 advertising, not including the brand appears soft. So you will not wonder why all the fashion magazines are so thick.
dependence for the brand's blood flowing in the fashion magazines, this is the fashion magazine with the most different places other media. Liu Jiang sat in the audience of the fifth row, while the first four rows are all such as LV, GUCCI, CHANEL brands such as location, this is the top of the fashion food chain. Decided to launch their annual media budget, decided to invite Which star do endorsements, and even determine a fashion magazine is first class or second-class: Look at their top brand advertisers how many will know.

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